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Katie Holmes Looks Smoking Hot in New Alterna Haircare Campaign—Go Behind the Scenes!

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E! Online
by Lindsey Sirera
3/4/15


Katie Homes is once again letting down her hair for the latest Alterna Haircare campaign. And this time around she's sporting bangs!

Well, OK only temporary fringe it seems. In the second ad (see below) the star's bangs are gone...or perhaps just brushed back into some seriously gorgeous sculpted waves. Here's hoping the hair care company—in which Holmes is global ambassador and co-owner—shares a step-by-step on how to get that look ASAP.

And speaking of sharing, the beauty brand allowed E! News behind the scenes as the 36-year-old shoot her latest campaign.

"The haircare essential I cannot live without well because my hair's so dry I use the Caviar shampoo and conditioner because it really helps to moisture especially in the summer," Holmes revealed in the backstage clip, adding that she also uses "the [Caviar Anti-Aging Moisture Milk] when I get out of the shower on the damp hair, and if it's still dry, I then I'll put some Kendi Oil on top of that after its dry."

Clearly, her routine is working—just look at those silky locks! She's easily one of Hollywood's best tressed.

Ready for more behind the scenes? Watch the video below.