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Nabisco Celebrates Anniversary Milestone By Surprising Fans With Daily Rewards

Mondelez International brand launches "115 Moments of Joy," celebrating and rewarding fans every day, now through the end of the year

PRNewswire
Mondelez International
9/8/16


EAST HANOVER, N.J., Sept. 8, 2016 /PRNewswire/ -- For more than a century, Nabisco, a Mondelez International brand, has provided families with their favorite cookie and cracker products. Today, the Nabisco brand is celebrating the 115th anniversary of its debut in the marketplace with the launch of "115 Moments of Joy." Each day for the remaining 115 days of 2016, your favorite Nabisco brands are bringing consumers across the country daily prizes to commemorate this milestone in unexpected ways.   

To generate excitement around the "115 Moments of Joy" promotion, Nabisco and actress Katie Holmes surprised an unsuspecting Calabasas, CA shopper with $115! Why? Because she simply was spotted with RITZ Crackers in her shopping cart.  Nabisco is delighted to bring moments like this to fans across the country – with chances to win daily prizes varying from cash giveaways to memorable experiences.


You could be next! Katie Holmes surprises an unsuspecting shopper with $115 to kick off Nabisco's 115 Moments of Joy program. Celebrate with Nabisco products and you could win $115 to $115,000 - visit Nabisco115Moments.com for more details.

"We are proud of our long history of providing consumers with quality, snacking favorites," said Roberto Marques, Executive Vice President and President, North America, Mondelez International. " '115 Moments of Joy' is our way of celebrating our fans and customers and serving up daily moments of joy as we celebrate 115 years of our brands making memories for families coast to coast."

Moments of Joy
Want your chance to win??  Celebrate with your favorite Nabisco products and check-out multiple touch points and opportunities happening everyday through the remainder of the year:

"115 Moments of Joy" is the first major program kicking off a multi-year national collaboration between Nabisco and iHeartMedia. Additionally, the brand is also teaming up with Facebook and Pinterest whose social platforms and engagements are part of the integrated, multi-touch program.

"Because both iHeartMedia and Nabisco make it a priority to reach fans wherever they are with the products and services they want, this collaboration is a natural fit," said Bob Pittman, Chairman and CEO, iHeartMedia. "We are proud to be supporting the anniversary celebration with Nabisco and look forward to a continued rich partnership into next year and beyond."

For more details about "115 Moments of Joy," including how to enter without a purchase, track news via the #Nabisco115moments hashtag, visit www.Nabisco115Moments.com or follow Nabisco on Facebook and Pinterest for more details.

Part of the Mondelez International brand, Nabisco includes some of the best-known cookies and cracker brands including but not limited to OREO, Ritz, Triscuit, Wheat Thins, Honey Maid, Chips Ahoy! and belVita.

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow us on Twitter at twitter.com/MDLZ.