As Olay’s first global spokesperson, the Dawson’s Creek alum, 35, is not just promoting the treasured skincare brand; she’s also standing behind the company’s positive messages about beauty and body image—lessons she’d like to pass along to her daughter, Suri Cruise, one day.
“I think [Olay’s] affirmations for women are very effective. And it’s nice for women to have a company that supports them,” Holmes exclusively told Us Weekly. “They sat me down and showed me their different campaigns, and all the things they are doing for women. They’re acknowledging that women are so complex, that they’re mothers, sisters, daughters, and businesswomen. I’m very excited to align myself with them."
Considering which of Olay’s beauty lessons she’d pass along to Suri, 8, Holmes answered, “To be beautiful, and to take the time to be who you are.” Hence, the brand’s new #BestBeautiful Twitter campaign, which the brunette stunner defines in the new commercial, launched on Oct. 13, as “never settling.” “That’s so valuable,” Holmes said to Us, “because we’re all running around trying very hard.”