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Katie Holmes Plays Model, Stars in Zac Posen’s Fall 2018 Ready-To-Wear Lookbook


Vogue
By Nicole Phelps
2/8/18


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Zac Posen met Katie Holmes over french fries at a mutual friend’s birthday party at the Empire Diner. Not long after, he was over at her place making Saturday night spaghetti, and not long after that she was wearing his clothes on the red carpet. They’ve been each other’s dates at two Met Galas. Now, she’s playing model in his Fall collection.

As designers move away from formal runway shows, booking A-listers for photo shoots has turned into a big thing. Rodarte’s Kate and Laura Mulleavy enlisted a pregnant Kirsten Dunst and watched as their picture of her accompanied “baby bump” stories everywhere from this website to the Daily Mail. Posen’s dramatic photos of Holmes are likewise destined for news feeds and social media streams. It’s a clever PR strategy. And models better watch out, they could lose lookbook shoots to actresses the way they lost magazine covers a decade ago.

At the photo shoot two weeks ago, Holmes volunteered, “It’s inspiring to collaborate. I really respect and admire the work and precision that goes into every piece.” She’s got it right about Posen. There’s a sense of occasion inbuilt in his designs, his red carpet fare most of all. This season, his innovation in this area involved modular pieces; his grandest dresses in silk faille were shown with voluminous accompanying capelets suitable for opening night at the ballet or the opera, or maybe the Met Gala, where drama is celebrated and embraced—less so the awards show circuit with its fashion police.

Smashing, but in a lower key, was the bias-cut purple silk velvet gown with slit sleeves. Posen is never going to be a go-to designer for Saturday night dinner at home, but he’s done well by diversifying his offering these last several years, so there was also a stretch jersey group and more of the charming Liberty print frocks that have become reliable, affordable sellers for him.

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