The Girl Next Door
Kohl's Teams Up with Katie Holmes to Encourage Women to Start the Conversation About Breast Cancer
Wall Street Journal
February 12, 2014
MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--Kohl's Department Stores (NYSE: KSS) and Katie Holmes invite women everywhere to start a conversation about their breast health in an effort to confront the "pink elephant in the room" - breast cancer - and support the fight. As part of this initiative, Kohl's will donate up to $1 million to Susan G. Komen(R) to help support the cause.
"Breast cancer is like a pink elephant in the room that women don't really want to think about, but know they should," said Katie Holmes. "Women have so much going on in their day-to-day lives, it can be easy to ignore their own needs, like scheduling a mammogram or routine screening. I'm honored to team up with Kohl's to remind women of the importance of having a conversation about breast health right now."
"Kohl's is thrilled to partner with Katie Holmes to get women talking about breast cancer and to offer customers the opportunity to support the fight against breast cancer by redeeming our first-ever, pink Kohl's Cash," said Michelle Gass, Kohl's chief customer officer. "Kohl's is committed to women's health and we are excited to partner with Susan G. Komen on a national level as we work together to confront the pink elephant in the room and encourage breast cancer awareness through conversation."
From Wednesday, February 12 through Monday, February 17, customers who earn Kohl's Cash on purchases at Kohl's stores or on Kohls.com will receive a new, pink version of the traditionally green coupon. From Tuesday, February 18 through Saturday, March 8, Kohl's will donate $1 to Komen for every pink Kohl's Cash coupon redeemed, a minimum of $100,000 up to $1 million.
Kohl's is also featuring a special, pink elephant necklace from the LC Lauren Conrad collection beginning later this month with 100 percent of the proceeds going toward the fight against breast cancer through Kohl's Cares(R), the company's philanthropic platform. Priced at only $5 and $8 each, two sizes of the necklace will be available while supplies last for a limited time in stores and online.
For more information about Kohl's support of women's causes, please visit www.Kohls.com/Cares. To join the conversation, use #TalkPink.
About Kohl's Department Stores
Based in Menomonee Falls, Wis., Kohl's (NYSE: KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. With a commitment to environmental leadership, Kohl's operates 1,158 stores in 49 states. In support of the communities it serves, Kohl's has raised more than $231 million for children's initiatives nationwide through its Kohl's Cares(R) cause merchandise program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit www.Kohls.com, join the discussion on Facebook (http://www.facebook.com/Kohls) or Twitter (http://twitter.com/Kohls) or get inspired on Pinterest (http://pinterest.com/Kohls) and Instagram (http://instagram.com/Kohls).
About Susan G. Komen(R)
Susan G. Komen is the world's largest breast cancer organization, funding more breast cancer research than any other nonprofit while providing real-time help to those facing the disease. Since its founding in 1982, Komen has funded more than $800 million in research and provided more than $1.6 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy's life. Visit komen.org or call 1-877 GO KOMEN. Connect with us on Facebook at facebook.com/susangkomen and Twitter @SusanGKomen.
CONTACT: Kohl's Department Stores
Jen Johnson, 262.703.5241
SOURCE: Kohls Department Stores
Copyright Business Wire 2014